What Happened To American Rodsmith?

what happened to american rodsmith
what happened to american rodsmith

Getting the perfect rod for your fishing trip can have a transformational impact on the overall experience.

So, you should always go the extra mile and look towards all the alternatives that are currently available in the market.

This will increase your understanding of all the different rods. Plus, you’ll be able to find the perfect fit in no time. To speed up this process, you can also refer to a local expert, who will guide you accordingly.

It is common to see veteran anglers talking about what happened to the American Rodsmith brand. So, let’s go over this topic briefly to help you with a better understanding.

What Happened to American Rodsmith?

customer satisfaction

After many complaints from dissatisfied customers, it was difficult for the enterprise to profit.

So, a few years into the project, this company pulled its presence from the physical stores and started offering its fishing rods online.

Unfortunately, these products’ response and price range needed to be more favorable for people to shift toward these rods.

Due to this, the company could not attract the new market segment and terminated its online operations.

Many anglers point out that another firm acquired the company. With that said, you can’t find any American Rodsmith fishing rods on the online market.

The only option is to look towards the secondhand market and the fishing forums. This will let you reach out to anglers in possession of these rods.

However, one thing you will need to keep in mind is that these fishing rods can cost you quite a bit, depending on the model and the rarity of the fishing rod.

So, you might have to set aside a generous budget for this purchase.

On the other hand, many reliable brands bring better value to the table if you’re looking for reliable fishing rods.

With brands like Shimano in the market, you don’t have to bother with American Rodsmith.

There are wide different varieties of fishing rods on this platform. You can also look towards Abu Garcia if you want to stay within budget.

abu garcia

There is no need to go out of your way to get American Rodsmith fishing rods at astounding rates.

Instead, it would help if you looked towards other famed brands. These can bring a more reliable value proposition to the customers.

What brought the downfall of American Rodsmith?

In the early years of the American Rodsmith Company, the company produced affordable rods for the average angler.

However, as the years went on, the quality of the rods began to decline. This, coupled with the fact that the company began to produce more mass-produced rods, led to the company’s decline.

The American Rodsmith Company was founded in 1873 by Jacobus Van der Meulen. The company was originally based in New York City but later moved to Tonawanda, New York.

The company produced some of the first mass-produced fishing rods in America. In addition to fishing rods, the company produced other fishing tackle, such as reels and lures.

The decline of the American Rodsmith Company began in the early. The company’s quality control standards began to slip, and their rods began to break more frequently.

In addition, the company began mass-producing its rods, which led to a decline in quality. As the quality of the rods declined, so did the company’s sales.

The American Rodsmith Company went bankrupt in no time. The company could not compete with other rod manufacturers like Shakespeare and South Bend.


After the bankruptcy, the company’s assets were sold off, and the American Rodsmith name was no longer used.

What went wrong in American Rod smith’s marketing strategy?

In the early 2000s, American Rod Smith (ARS) was a leading manufacturer of fishing rods in the United States.

The company had a strong market share and was profitable. However, soon ARS was in trouble. Sales had declined, and the company was losing money.

There are several reasons why ARS’s marketing strategy failed. First, the company did not have a clear target market.

It was trying to sell to everyone from professional anglers to casual fishermen. But with a specific target market, creating an effective marketing campaign was easier.

It is important to note that ARS’s products were not differentiated from its competitors.

business strategy

Fishing rods are a commodity, and ARS’s products were not significantly different from its competitors. This made it difficult for ARS to charge premium prices for its products.

ARS was slow to respond to changes in the market. For example, when graphite rods became popular,

ARS did not offer them until several years after its competitors had introduced them. By then, it was too late, and ARS had lost market share.

Another contributing factor was that ARS did not invest enough in marketing. The company was focused on product development and neglected marketing. As a result, its marketing campaigns were ineffective.

What eventually led to the downfall was that ARS’s sales force was not motivated. The company had a policy of not paying sales commissions, which made it difficult to attract and retain good salespeople.


The company’s CEO was an engineer and did not see marketing as a priority. As a result, ARS did not have a clear marketing strategy, and its marketing efforts were ineffective.

These factors all contributed to ARS’s decline. The company lost market share, sales declined, and it became unprofitable. In response, ARS has undertaken a major turnaround effort.

It has focused on developing a clear target market, differentiating its products, and investing in marketing. As a result, the company was not profitable.

To Conclude


American Rodsmith terminated its operations from the physical and digital markets a few years ago. Many anglers mention that some other company acquired it.

Afterward, it was rebranded to offer customers a different set of accessories. So, you won’t be able to find any newer versions of the American Rodsmith brand anywhere.

The company made a huge name for itself in the industry. It was known for its excellent build quality and affordable prices. American Rodsmith was one of the most popular brands among anglers in its prime.

Despite its current unavailability, the brand’s products are still highly sought after by collectors and anglers alike.

The only option left to source these rods is to reach out to anglers that bought the American Rodsmith fishing rods a few years back.

However, you will have to pay an enormous amount to get your hands on a sub-par fishing rod, but is it worth it?

1 thought on “What Happened To American Rodsmith?”

  1. I just came across an American Rodsmiths spinning rod model# LRMS610. I am wondering if this model which is supposed to be a coastal rod for ladies is one of their rods that was made early on or just before they went out of business. Is there an old catalogue that would show this particular model? Is it a custom rod or mass produced?


Leave a Comment